5 REASONS WHY YOU SHOULD USE STORYTELLING IN YOUR E-COMMERCE

5 REASONS WHY YOU SHOULD USE STORYTELLING IN YOUR E-COMMERCE

By ketan Parmar     04-Apr-2018

Every week, new merchant sites from established companies and start-ups compete for market share. In the light of a competition that is intensifying from week to week, you need to find a way to attract and retain consumers, while adding value to your brand. Storytelling is the perfect solution that you can add to your content strategy. This method can help you attract new consumers, engage your audience while increasing your revenue and customer loyalty.

IMPROVE THE VALUE OF YOUR CONTENT WITH STORYTELLING

In an era when brands have recognized the power of content marketing, providing good content is not enough. To attract and keep the attention of your audience, you must tell stories. 

Rather than presenting trivial facts on your blog or social networks, create dynamic content that creates interest and excitement in the reader. Of course, you will have to research your audience and the industry you belong to, but your efforts will be rewarded. 

Eventually, you can use graphics, videos, and texts to tell stories to your different audiences, spread across multiple platforms. Such a multichannel approach and multi-media can increase the size of your audience as well as the value of your brand.

CONNECT WITH YOUR CUSTOMERS

What would you say if your prospects felt attached to your brand? Suppose they feel enthusiastic about what should be an ordinary shopping experience. Assure this would draw their attention to your e-commerce site and give you a head start over your competitors. 

Storytelling can help you get there, since stories connect people on a subconscious and emotional level, making them an ideal marketing tool. Indeed, when you tell a story, a real context about your products and services is given to your prospects. In addition, it makes people want to know more.

Emotions such as joy, sadness, torment, and peace can stir up readers, and push them to consume at home. In addition, it increases customer loyalty, low transaction costs, and increased profits.

CREATE A STRONG BRAND

In the world of e-commerce, buyers have many choices, often similar and interchangeable. As a result, they will not feel obliged to choose you rather than another brand. Storytelling and brand development can give you the depth that is supposed to transcend your product line. 

In essence, your stories serve to communicate to your audience that your brand is more than just merchandise. When a brand becomes more than a list of products and services, you will get sufficient strength of resistance against the pressure exerted by the 

competition

Therefore, you need to have a global vision of what your brand stands for, including its culture and values. In doing so, you give it a wider scope than that of a regular page where some products appear. In other words, storytelling adds value to the customer experience and encourages them to recommend your brand.

CARRY BRAND LOYALTY

You spend a lot of time and money trying to attract new customers. That's why you want them to be true to your brand. For this purpose, storytelling can help you. The emotions and added value that your stories provide help keep your audience involved, from one purchase cycle to another. 

Frequently, your brand and its story are related, as in a book. When the story is provided, people are attentive to it, they want to know what will happen next. Plus, when she gets the chance, your audience will want to interact with you to be part of this story.

In this case, your customer feels valued and appreciated. To thank you, they will not only continue to buy from you, but they will seek to communicate on your brand and you, as ambassadors. As your satisfied buyer community grows, more and more of them will be referring to your e-commerce.

STAND OUT FROM YOUR COMPETITORS

As said before, the emotions your brand is driving can help you create a distinctive virtual identity. In one way or another, storytelling can increase your sales as well as your profits through your competitive advantage. 

The icing on the cake, storytelling gives you a chance to surpass your competitors without embarking on the path of negativity. Overall, this method demonstrates the value of your products while showing the qualities and human values that your team and you represent.

Of course, you must always remember that you sell the personality and values of your brand. With that in mind, you should take steps to create a consistent character with your brand across different marketing platforms.

CONCLUSIONS

To summarize, you need storytelling in order to boost your e-commerce strategy. Indeed, the five stated reasons should motivate you to build stronger and deeper relationships with your customers. In conclusion, your stories can help you build a strong brand and a strong selling point.



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